Strategy & Message Development
Long before any ad is cut or grassroots action ordered, we review available polling and research and work with you and your team to develop effective messaging. We then draft a strategy that includes utilizing the best tactics available to succeed.
Television/Online Video/Radio Production
Jackson Group Media offers a full-range of award-winning production services for advertising on all communication mediums. JGM maintains its own in-house edit suite and works regularly with some of the best editors and post-production houses in the nation.
The best television, radio or digital ad won’t help very much if it is targeted to the wrong audience. And the more fragmented audiences become in television, cable, radio and on-line, the more crucial it is to have a top-notch media buyer.
That is why JGM client media buys are not done in-house by a junior staffer -- as many other firms do to make more money. Our client buys are placed by professional media buying firms whose sole responsibility is to make sure our client buys are targeted effectively, placed correctly, and that all the spots are airing as scheduled. They also track daily where our clients’ opponents are placing ads.
We do not compromise the effectiveness of your ad buys to make a few extra bucks. We’ provide you with the media buying you deserve.
Media Relations and Crisis Communication
Bud is one of the nation’s most talented media relations and crisis communications professionals. He has successfully guided politicians, companies and organizations through countless crises and has helped generate positive front page stories, leading news segments, and viral Internet coverage. His media relations work has taken him into state supreme courts, the bowels of the United States Capitol chased by the national press corps, the front steps of state capitols, and in front of banks of television news cameras. He has driven national media coverage, worked to kill unfair and untrue stories, and managed critical stories with effective counsel.
General Consulting Services
JGM has first-hand experience with every facet of modern day campaigns. We offer general consulting support, as needed.