CORPORATE COMMUNICATION
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Whether communicating to consumers or to industry "insiders" one thing is certain - every company must communicate a message to succeed. That's where The Jackson Group makes a difference. We put a premium on developing and implementing strategic plans to achieve organizations' communications goals.

We analyze both the strategy and tactics of past communication campaigns and create a customized plan that utilizes the tactics needed to achieve your organization's goals. From script to screen TJG will methodically outline every aspect of your communications effort.

Public Relations/Press Relations
Dealing with the media in today's corporate environment is a must. Both industry insiders and consumers alike need to hear a concise and targeted message. At TJG we develop and deliver those targeted messages to keep your organization on the right track. But we do more than craft catchy press releases: we identify and fulfill innovative ways to keep your message fresh and targeted to the appropriate audience. In the past we've utilized tactics like "behind the scenes" videomentaries, reporter ride-alongs, video news releases, satellite media tours, editor and reporter roundtable discussions, press releases, photo-ops, etc.to keep a coordinated yet concise message to the public.

Media Training and Speech Coaching
A message is only as effective as its delivery, so at TJG we put a strong emphasis on media training and speech coaching. We work to tailor an effective delivery that matches your message. Slick doesn't always sell, so we go out of our way to train our clients on how to give interviews, speeches and important presentations that reinforce your message.

Video News Releases & Satellite Media Tours
Newsrooms hate paper. This is a result of the overuse of the proverbial mailed and faxed press release. Modern news cycles are fast, furious and continuous. As such, we use complimentary media tactics that cater to this environment. We make assignment and news editor jobs easier to put your message "in-play" thus getting your message heard.

At TJG we specialize in Video News Releases and Satellite Media Tours to cut through the clutter of the modern newsroom. By producing the news story for the television stations, we take away one of the most difficult challenges to getting TV news to cover a story - the pitch to cover the story. We supply reporters and assignment editors a pre-packaged, ready to air news story in order to get better and more TV coverage for our clients.

Another mantra at TJG is to target, target and target the message. From a single stationary studio, TJG can produce and direct live TV interviews via satellite to individual stations around the country. Gone are the days in which CEO's, President's and V.P.'s have to travel the country to do live interviews. With today's technology, we can coordinate and produce countless live interviews anywhere in the world - all from the same chair.

Crisis Management
Our experience in the political realm has honed our ability to handle any corporate communications crisis. When things head south in today's economy, they usually do so in a hurry. That's when you want communications experts who are cool under pressure and have been through more than their fair share of crises. At TJG we're well prepared for anything that government, the market or the media will throw at you so we respond immediately and with force.

From developing a rapid response strategy to communicating with the media on a moment's notice, TJG specializes in communications triage. When time is of the essence and you have to play mistake-free ball, we're the firm you want to have on your side.