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The Jackson Group believes advertising for caucus programs has often been lackluster, too political in appearance, cookie-cutter in approach, and not targeted enough -- and therefore less effective. With that in mind, TJG looks to work within a caucus program media budget to produce television that rivals spots produced for candidates with larger production budgets.
TJG has even won awards for its caucus advertising, beating out spots produced for presidential and statewide candidate levels.
The Jackson Group formulates tailored
script concepts for specific message needs, then executes a shoot and
edit strategy that makes sense for caucus programs. Most firms could
not accomplish this. But thanks to our
in-house editing system and an aggressive shooting strategy we are able
to get the job done for the client.
“Bud understood the challenges faced by a Caucus program. He remained on budget and, on several occasions, went above and beyond the call … to achieve a higher quality ad.
Our members and leadership were so pleased with his work that they have already committed to make Bud Jackson our top consultant…”
-Dan Wiedemer, Executive Director
PA House Democratic Campaign Committee