| MEDIA
BUYING – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – The Jackson Group recognizes the importance of an effective media buy, one which hits the appropriate audience with adequate frequency, for the lowest price possible. We know that buying media is a skill best left to professionals whose sole responsibility is to make sure spots are hitting the appropriate audience, appearing at the right times, and for the least amount of money as possible. Many Firms Place Media Buys "In-House" to Make More Money Unfortunately, some firms handle media buys "in-house" - which often means this highly specialized job is performed by people who have little experience, are unaware of federal broadcast laws, and are way out of their league when it comes to working day-to-day with stations to ensure that spots are airing correctly and that money is being applied appropriately. Why do firms do this? Simply put, to make more money. Rather than hire a professional media buyer to serve the firm's clients, they take on the important responsibility themselves to cut costs. The Jackson Group hires a media buyer whose sole responsibility is to concentrate on our clients' media buys. On the partisan side, our media buyer works only for Democratic candidates. On the corporate side, our buyer has placed millions of dollars in advertising for dozens of private companies. The buyer maintains constant communication with television and radio stations, ensuring confirmation of placements, policing of federal broadcast files, and confirming spots aired as scheduled. TJG won't compromise your media buy to make a couple of extra bucks. We'll provide the experienced media buyer you deserve. |